Broker Growth
Acquisition economics, conversion systems and the signals shaping the next generation of broker growth.
Research
Our research examines the forces changing financial marketing — so brokers, exchanges and prop firms can grow with greater clarity.
Trader Retention
How education, product journeys and behavioural insight turn first deposits into durable relationships.
Prop Intelligence
Independent analysis of funded trading, competitive shifts and the changing expectations of ambitious traders.
Crypto Trust
Research on credibility, community and compliant growth for exchanges and digital-asset brands.
Published research
All articles
Every Nexa analysis stays available here as the research library grows.
Industry Intelligence9 min
The Educational Academy for CFD & Prop Brands, Explained
Most brokers think education is a brand decency tax — a content library you build because everyone says you should. That's why most academies sit there doing nothing. The good ones aren't libraries. They're lead-generation machines that chase the leads your funnel already gave up on.
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Industry Intelligence11 min
Boring Old-School Corporate or Cool Gen Z Playground? What a Trading Brand's Interface Should Actually Look Like in 2026
One side wins the next generation. The other keeps the regulator off your back. Pick wrong and you look like your dad's bank — or like a gambling app the FCA is about to make an example of.
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Industry Intelligence12 min
The Gen Z Trading Reset: Why the Next Million Traders Won't Open a "Trading Account"
Half of Gen Z trades every week. They're not buying $500 of stock — they're paying $50 to play a challenge, betting on the World Cup as a contract, and running AI bots before breakfast.
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Insights8 min
Financial Services Marketing: 5 Strategies for Trust-Led Growth
Build trust, earn attention, and grow with intent through five pillars that turn financial marketing into sustainable growth.
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Industry Intelligence18 min
How to Become an Introducing Broker: The Complete 2026 Guide
What an Introducing Broker really is, how IBs get paid, the regulation, and the setup mistakes that kill beginners.
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Industry Intelligence14 min
How Prop Firms Are Quietly Stealing CFD Brokers' Best Clients
Search interest for "prop firm" surged 5,500% between 2020 and 2025, while "CFD broker" flatlined.
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Latest thinking
Evidence-led perspectives for teams building financial brands, products and lasting trader relationships.